Corporate Communication, Minor

Program Description

The minor in Corporate Communication (CC-UMNR) introduces students to strategic communication for organizations or brands, including for-profit business, non-profit organizations, and government entities. The minor will prepare students to support organizations or brands with their communication goals and stakeholder relationship management. Students will be introduced to foundational concepts of corporate communication. Additionally, students will engage in studying internal or external communication practices that contribute to organizational brand and reputation. Students will also have an opportunity to pursue special interests in corporate communication, such as social and digital media, risk and crisis communications, writing for the web, marketing, and management strategies.

What is Corporate Communication?

Corporate Communication encompasses all aspects of strategic communication in for-profit and not-for-profit organizations, from internal communication between employees, senior leaders, and frontline professionals to communication with external stakeholders such as customers, media organizations, and regulatory organizations. Corporate communicators are highly skilled professionals in the art of planning, problem solving, and persuading with a sharp understanding of their audiences’ needs, expectations, and interests.

Program Requirements

Requirements for the Minor

A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10.

Course List

Code	Title	Credits
Prescribed Courses
Prescribed Courses: Require a grade of C or better
CC 200	Introduction to Corporate Communication	3
Additional Courses
Additional Courses: Require a grade of C or better
Select 3-7 credits from:		3-7
ART 201
BA 243	Social, Legal, and Ethical Environment of Business
CAS 204	Communication Research Methods
CAS 250	Small Group Communication
CAS 252	Business and Professional Communication
CAS 271N	Intercultural Communication
CAS 352	Organizational Communication
COMM 100N	The Mass Media and Society
COMM 241	Graphic Design for Communications
COMM 370	Public Relations
ENGL 211	Introduction to Writing Studies
IST 110	Information, People and Technology
MGMT 301	Basic Management Concepts
MKTG 301	Principles of Marketing
MKTG 310	Public Relations and Marketing
PHIL 103	Ethics
PHIL 106	Business Ethics
PHIL 123	Media Ethics
Select 3-6 credits from:		3-6
CC 401	Internal Communication
CC 402	External Communication
Select 6 credits from:		6
CAS 403	Interpersonal Communication Theory and Research
CAS 404	Conflict Resolution and Negotiation
CAS 405	Family Communication Theory and Research
CAS 455	Gender Roles in Communication
CAS 471	Intercultural Communication Theory and Research
CC 404	Risk and Crisis in Corporate Communication
CC 405	Strategic Speaking
CC 406	Social Media in Corporate Communication
COMM 472	Public Relations Event Planning
ENGL 420	Writing for the Web
ENGL 480	Communication Design for Writers
MGMT 433	Leadership and Team Building

Academic Advising

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

Scranton

Kim Flanders
Assistant Teaching Professor
Business Building 115
Dunmore, PA  18512
570-963-2629
kxt303@psu.edu

Career Paths

A Corporate Communication minor can complement any major leading to jobs in for-profit businesses or in not-for-profit areas such as charitable, political, health care, and educational organizations.

Contact

Scranton

CORPORATE COMMUNICATION
Business Building 115
Dunmore, PA 18512
570-963-2629
kxt303@psu.edu