Entrepreneurship (ENTR)

Overview of the fundamental principles and processes of entrepreneurship including idea generation and opportunity analysis.

Explores the process for starting and growing a new venture including the development of a business plan.

Overview of alternative forms of financing including seed capital, valuing a company, going public, partnerships, and acquisitions.

Principles of Internet marketing and strategies for marketing new ventures on the Web.

Examines the process of designing, testing and launching new products, and developing a strategy for commercialization of the technology.

Overview of the entire franchising process with a focus on licensing and distributorship, trade marks, strategy, and growing the enterprise.

Creative projects, including research and design, that are supervised on an individual basis and that fall outside the scope of formal courses.

Formal courses given infrequently to explore, in depth, a comparatively narrow subject that may be topical or of special interest.