Advertising, Certificate

Program Code: ADVERT_UCT

Program Requirements

To earn an undergraduate certificate in Advertising, a minimum of 12 credits is required.

Prescribed Courses
COMM 315Applications for Media Writing3
COMM 320Introduction to Advertising3
COMM 421WAdvertising Creative Strategies3
COMM 422Advertising Media Planning3
or COMM 424 Advertising Campaigns

No Prerequisites Required.

Certificate Learning Objectives

By the end of this certificate, a student should be able to:

  1. Understand and remember main concepts in the field of Advertising.
  2. Analyze and critique advertisements for its message appeals, and creativity.
  3. Master creative thinking.
  4. Create advertisements.

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Erie

Arpan Yagnik, Ph.D.
Assistant Professor of Advertising
54 Kochel
Erie, PA 16563
814-898-6393
apy5057@psu.edu

Career Paths

The certificate in Advertising can be pursued by students in most Penn State Behrend degree programs and as a stand-alone credential for nondegree students. Penn State Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.

Careers

A certificate in Advertising can be a strategic advantage for business and communications students who aspire to work in marketing, sales, or promotion.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES WITH A CERTIFICATE IN ADVERTISING

Opportunities for Graduate Studies

A certificate in the liberal arts, particularly when added to a major program outside of the liberal arts, demonstrates to graduate school admissions committees your commitment to interdisciplinary thinking.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Professional Resources

Contact

Erie

SCHOOL OF HUMANITIES AND SOCIAL SCIENCES
170 Irvin Kochel Center
4951 College Drive
Erie, PA 16563
814-898-6108
HumSocSci@psu.edu

http://behrend.psu.edu/school-of-humanities-social-sciences