Public Relations, Certificate

Program Code: PRBC_UCT

Program Requirements

To earn an undergraduate certificate in Public Relations, a minimum of 12 credits is required.

Prescribed Courses
COMM 315Applications for Media Writing3
COMM 370Public Relations3
COMM 471Public Relations Media and Methods3
COMM 472Public Relations Event Planning3
or COMM 473 Public Relations Campaigns

No Prerequisites Required.

Certificate Learning Objectives

  1. The student will develop a critical understanding of the contexts in which public relations operates, the changing dynamics and ethical considerations within the profession, and the value of public relations to society as a whole.
  2. The student will have a comprehensive grasp regarding the role of theory, research, assessment, and evaluation methods in the public relations process.
  3. The student will develop consistent and progressive skills in the area of public relations writing, including, but not limited to, print, broadcast, and digital media.
  4. The student will learn to conceive and implement a variety of wide-range public relations strategy methods regarding campaign development.
  5. The student will acquire a keen understanding of the public relations practitioner's role in managing the relationship between an organization and various media channels, including a working knowledge of graphic design and the use of social media technologies.
  6. The student will strengthen presentation skills relevant to public relations roles through individual and group assignments.

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Erie

Karrie Bowen
Lecturer in Social Media, Public Relations, and Media Production
53 Kochel
Erie, PA 16563
814-898-6766
kab44@psu.edu

Career Paths

The certificate in Public Relations can be pursued by students in most Penn State Behrend degree programs and as a stand-alone credential for nondegree students. It documents that you have taken courses in a specific and practical skill set, and is a particularly useful complement to communications and business degrees. Penn State Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.

Careers

Professional experience in public relations can lead to careers in content management, public affairs, event coordination, lobbying, public information, sports information, account management, digital and social media management, marketing, marketing communications, development, technical writing, and brand management.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES WITH A CERTIFICATE IN PUBLIC RELATIONS

Opportunities for Graduate Studies

A certificate in the liberal arts, particularly when added to a major program outside of the liberal arts, demonstrates to graduate school admissions committees your commitment to interdisciplinary thinking.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Professional Resources

Contact

Erie

SCHOOL OF HUMANITIES AND SOCIAL SCIENCES
170 Irvin Kochel Center
4951 College Drive
Erie, PA 16563
814-898-6108
HumSocSci@psu.edu

http://behrend.psu.edu/school-of-humanities-social-sciences