Marketing, Minor

Program Code: MRKTG_UMNR

Program Requirements

Requirement Credits
Requirements for the Minor 18

Requirements for the Minor

A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10.

Prescribed Courses
Prescribed Courses: Require a grade of C or better
MKTG 301Principles of Marketing3
MKTG 342Marketing Research3
Additional Courses
Additional Courses: Require a grade of C or better
MKTG 330Consumer Behavior3
or MKTG 344
Supporting Courses and Related Areas
Supporting Courses and Related Areas: Require a grade of C or better
Select 9 credits of MKTG courses (at least 6 credits at the 400 level)9

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Erie

Mary Beth Pinto, Ph.D.
Professor of Marketing
275 Burke
Erie, PA 16563
814-898-6348
mxp49@psu.edu

Career Paths

The minor in Marketing can be pursued by students in most Penn State Behrend major degree programs. Penn State Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.

Careers

A minor in Marketing can make you a more competitive job candidate by demonstrating familiarity with marketing research, analytics, and consumer behavior issues.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES WITH A MINOR IN MARKETING

Opportunities for Graduate Studies

Adding a specialized minor such as Marketing to a primary major program demonstrates to graduate programs your commitment to interdisciplinary thinking.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Contact

Erie

BLACK SCHOOL OF BUSINESS
281 Jack Burke Research and Economic Development Center
5101 Jordan Road
Erie, PA 16563
814-898-6107
behrend-business@psu.edu

http://behrend.psu.edu/school-of-business