Marketing, Minor

Program Code: MRKTG_UMNR

What is Marketing?

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves understanding consumer behavior and social dynamics to identify consumer preferences and guide firms to successfully fulfill the preferences.

The American Marketing Association has defined Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings valuable to customers, clients, partners, and society at large. Not only does marketing guide firms’ managerial decisions in the marketplace, but it also offers insights into consumer awareness, public policy making, and non-commercial exchange of value (e.g., altruistic giving).

You Might Like This Program If...

  • You're interested in market research.
  • You enjoy using technology to solve problems.
  • You're empathetic and like to help others.

Program Requirements

Requirement Credits
Requirements for the Minor 18

Requirements for the Minor

A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10. In addition, at least six credits of the minor must be unique from the prescribed courses required by a student's major(s).

Prescribed Courses
Prescribed Courses: Require a grade of C or better
MKTG 301Principles of Marketing3
MKTG 342Marketing Research3
Additional Courses
Additional Courses: Require a grade of C or better
MKTG 330Consumer Behavior3
or MKTG 444 Buyer Behavior and Applied Research
Supporting Courses and Related Areas
Supporting Courses and Related Areas: Require a grade of C or better
Select 9 credits of MKTG courses9

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee's unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Erie

Sean (Hyunsoon) Yim, Ph.D.
Assistant Professor of Marketing
271 Burke
Erie, PA 16563
814-898-6431
sean.yim@psu.edu

Career Paths

A minor in Marketing can be pursued by students in most Penn State degree programs. Penn State Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.

Careers

A minor in Marketing can make you a more competitive job candidate by demonstrating familiarity with marketing research, analytics, and consumer behavior issues.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES WITH A MINOR IN MARKETING

Opportunities for Graduate Studies

Adding a specialized minor such as Marketing to a primary major program demonstrates to graduate programs your commitment to interdisciplinary thinking.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Contact

Erie

BLACK SCHOOL OF BUSINESS
281 Jack Burke Research and Economic Development Center
Erie, PA 16563
814-898-6107
behrendbusiness@psu.edu

https://behrend.psu.edu/school-of-business