At which campus can I study this program?
Requirements for a minor may be completed at any campus location offering the specified courses for the minor. Students may not change from a campus that offers their major to a campus that does not offer their major for the purpose of completing a minor.
What is Marketing?
Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.
You Might Like This Program If...
- You are a creative thinker.
- You are interested in business, psychology, math, and communications.
|Requirements for the Minor||18|
Requirements for the Minor
A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10.
|Prescribed Courses: Require a grade of C or better|
|MKTG 301||Principles of Marketing||3|
|MKTG 342||Marketing Research||3|
|Additional Courses: Require a grade of C or better|
|MKTG 330||Consumer Behavior||3|
|or MKTG 344|
|Supporting Courses and Related Areas|
|Supporting Courses and Related Areas: Require a grade of C or better|
|Select 9 credits of MKTG courses (at least 6 credits at the 400 level)||9|
The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.
Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information need to plan the chosen program of study, and referrals to other specialized resources.
Mary Beth Pinto
Samuel A. and Elizabeth B. Breene Professor of Business and Marketing
Erie, PA 16563
The minor in Marketing can be pursued by students in most Penn State Behrend major degree programs. Penn State Behrend has a comprehensive support system to help you identify and achieve your goals for college and beyond. Meet with your academic adviser often and take advantage of the services offered by the Academic and Career Planning Center beginning in your first semester.
A minor in Marketing can make you a more competitive job candidate by demonstrating familiarity with marketing research, analytics, and consumer behavior issues.
Opportunities for Graduate Studies
Adding a specialized minor such as Marketing to a primary major program demonstrates to graduate programs your commitment to interdisciplinary thinking.