Marketing, B.S. (Capital)

Program Code: MRKT_BS

Entrance to Major

Entry to the Marketing major requires the completion of 8 entry-to-major courses: ACCTG 211, ECON 102, ENGL 15 or ENGL 30H, FIN 301, MATH 110 or MATH 140, MGMT 301, MKTG 3011, SCM 200 or STAT 200; and a 2.00 or higher cumulative grade-point average.

Additional information about this major is available in the office of the Director of Undergraduate Studies, School of Business at Penn State Harrisburg.

Degree Requirements

For the Bachelor of Science degree in Marketing, a minimum of 120 credits is required:

Requirement Credits
General Education 45
Electives 8
Requirements for the Major 79

12 of the 45 credits for General Education are included in the Requirements for the Major. This includes: 3 credits of GWS courses; 3 credits of GS courses; 6 credits of GQ courses.

At least 50 percent of the business credit hours required for the degree must be taken at the Capital College. No more than 60 credits should be from business and business-related courses.

General Education

Connecting career and curiosity, the General Education curriculum provides the opportunity for students to acquire transferable skills necessary to be successful in the future and to thrive while living in interconnected contexts. General Education aids students in developing intellectual curiosity, a strengthened ability to think, and a deeper sense of aesthetic appreciation. These are requirements for all baccalaureate students and are often partially incorporated into the requirements of a program. For additional information, see the General Education Requirements section of the Bulletin and consult your academic adviser.

The keystone symbol Keystone/General Education Course appears next to the title of any course that is designated as a General Education course. Program requirements may also satisfy General Education requirements and vary for each program.

Foundations (grade of C or better is required.)

  • Quantification (GQ): 6 credits
  • Writing and Speaking (GWS): 9 credits

Knowledge Domains

  • Arts (GA): 6 credits
  • Health and Wellness (GHW): 3 credits
  • Humanities (GH): 6 credits
  • Social and Behavioral Sciences (GS): 6 credits
  • Natural Sciences (GN): 9 credits

Integrative Studies (may also complete a Knowledge Domain requirement)

  • Inter-Domain or Approved Linked Courses: 6 credits

University Degree Requirements

First Year Engagement

All students enrolled in a college or the Division of Undergraduate Studies at University Park, and the World Campus are required to take 1 to 3 credits of the First-Year Seminar, as specified by their college First-Year Engagement Plan.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience.

First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements.

Cultures Requirement    

6 credits are required and may satisfy other requirements

  • United States Cultures: 3 credits
  • International Cultures: 3 credits

Writing Across the Curriculum

3 credits required from the college of graduation and likely prescribed as part of major requirements.

Total Minimum Credits

A minimum of 120 degree credits must be earned for a baccalaureate degree. The requirements for some programs may exceed 120 credits. Students should consult with their college or department adviser for information on specific credit requirements.

Quality of Work

Candidates must complete the degree requirements for their major and earn at least a 2.00 grade-point average for all courses completed within their degree program.

Limitations on Source and Time for Credit Acquisition

The college dean or campus chancellor and program faculty may require up to 24 credits of course work in the major to be taken at the location or in the college or program where the degree is earned. Credit used toward degree programs may need to be earned from a particular source or within time constraints (see Senate Policy 83-80). For more information, check the Suggested Academic Plan for your intended program.

Requirements for the Major

To graduate, a student enrolled in the major must earn a grade of C or better in each course designated by the major as a C-required course, as specified by Senate Policy 82-44.

Prescribed Courses
ACCTG 211Financial and Managerial Accounting for Decision Making4
BA 364YInternational Business and Society3
BA 462Business Strategy3
ECON 102Introductory Microeconomic Analysis and Policy Keystone/General Education Course3
ECON 104Introductory Macroeconomic Analysis and Policy Keystone/General Education Course3
ENGL 202DEffective Writing: Business Writing Keystone/General Education Course3
FIN 301Corporation Finance3
MGMT 301Basic Management Concepts3
MIS 204Introduction to Management Information Systems3
MIS 390Information Systems Management and Applications3
SCM 301Supply Chain Management3
Prescribed Courses: Require a grade of C or better
MKTG 301Principles of Marketing3
MKTG 330Consumer Behavior3
MKTG 342Marketing Research3
MKTG 450WMarketing Strategy3
Additional Courses
BA 241
BA 242
Legal Environment of Business
and Social and Ethical Environment of Business
4
or BA 243 Social, Legal, and Ethical Environment of Business
MATH 110Techniques of Calculus I Keystone/General Education Course4
or MATH 140 Calculus With Analytic Geometry I Keystone/General Education Course
SCM 200Introduction to Statistics for Business Keystone/General Education Course4
or STAT 200 Elementary Statistics Keystone/General Education Course
Additional Courses: Require a grade of C or better
Select three of the following:9
Industrial Organization Keystone/General Education Course
Marketing Techniques for Electronic Commerce
Retailing
Advertising and Sales Promotion Management
Global Marketing
Sales Management
Services Marketing Management
Business-to-Business Marketing
Supporting Courses and Related Areas
Select 12 credits from 200-400 level business courses from: ACCTG, BA, ECON, FIN, MIS, MGMT, MKTG, or SCM in consultation with an academic adviser and in support of the student's interests12

Integrated B.S. in Marketing and M.B.A. in Business Administration

Available at the following campuses: Harrisburg

Requirements for the Integrated B.S. in Marketing and M.B.A. in Business Administration can be found in the Graduate Bulletin.

Learning Outcomes

Student graduates of our baccalaureate degree programs should be:

  1. Effective communicators.
    1. Present verbally, thoughts and ideas in a way that can be clearly understood by a target audience.
    2. Convey ideas in a clear, coherent manner in written communication.
  2. Ethical and socially responsible
    1. Be competent in analyzing social and ethical decision making issues in organizations.
  3. Critical thinkers.
    1. Be able to think and identify multiple dimensions of company issues and performances and make an assessment of company performances in achieving financial and strategic objectives, tracking their achievements, and giving management of companies a more complete and balanced view of how the organization is performing.
  4. Competent in the Marketing discipline.
    1. Understand the concepts and techniques of marketing as it applies to modern organizations.
    2. Be knowledgeable of the different environments in which marketing programs, plans, and strategies are formulated and implemented.
    3. Understand the analytical tools necessary to assist brick-and-mortar and on-line marketing operations of companies.
    4. Develop and carry out a marketing plan for a business.

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Harrisburg

Erdener Kaynak, Ph.D.
Program Coordinator
Olmsted Building E356
Middletown, PA 17057
717-948-6343
k9x@psu.edu

World Campus

Undergraduate Academic Advising
301 Outreach Building
University Park, PA 16802
814-863-3283
advising@outreach.psu.edu

Suggested Academic Plan

The suggested academic plan(s) listed on this page are the plan(s) that are in effect during the 2020-21 academic year. To access previous years' suggested academic plans, please visit the archive to view the appropriate Undergraduate Bulletin edition (Note: the archive only contain suggested academic plans beginning with the 2018-19 edition of the Undergraduate Bulletin).

Marketing, B.S. at Harrisburg Campus and World Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H‡#3CAS 1003
MATH 110 or 140#†4STAT 200 or SCM 200#†4
General Education Course3MGMT 301# 3
ECON 102#†3General Education Course3
General Education Course1.5General Education Course3
 14.5 16
Second Year
FallCreditsSpringCredits
ACCTG 211# 4FIN 301# 3
MKTG 301*#3MIS 2043
General Education Course3ENGL 202D3
General Education Course3General Education Course3
General Education Course3General Education Course3
 16 15
Third Year
FallCreditsSpringCredits
BA 2412MKTG 342* 3
BA 2422MIS 3903
ECON 1043300-400 level MKTG* 1 3
SCM 3013Non-Business Elective3
MKTG 330* 3Non-Business Elective2
General Education Course (GHW)1.5 
 14.5 14
Fourth Year
FallCreditsSpringCredits
BA 364Y3BA 4623
300-400 level MKTG* 16MKTG 450W* 3
200-400 level Business courses in consultation with adviser6Non-Business Elective3
 200-400 level Business courses in consultation with adviser6
 15 15
Total Credits 120

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy University Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

GWS, GQ, GHW, GN, GA, GH, and GS are abbreviations used to identify General Education program courses. General Education includes Foundations (GWS and GQ) and Knowledge Domains (GHW, GN, GA, GH, GS, and Integrative Studies). Foundations courses (GWS and GQ) require a grade of ‘C’ or better.

Integrative Studies courses are required for the General Education program. N is the suffix at the end of a course number used to designate an Inter-Domain course and Z is the suffix at the end of a course number used to designate a Linked course.

Advising Notes

  • Courses required for the major must be generally taken within 10 years of entrance to major.
  • MKTG 495 - Internship satisfies a business support requirement. For more information, contact the Marketing Program Coordinator. 
  • Students must complete a 3-credit course in "United States Cultures (US)" and a 3-credit course in "International Cultures (IL)." B A 364 (US/IL) may be used to meet either the IL or US requirement, but may be used to fulfill only 3 of the 6 credit requirement. 
  • 30 credits of GA, GH, GHW, GN, and GS to include 6 Integrative Studies credits.
  • 15 credits of GQ and GWS require a grade of "C" or better.

Career Paths

Graduates of Penn State Harrisburg’s Marketing program can pursue career opportunities in marketing and sales management, advertising, marketing research, retail, public policy, public relations, education and training, and consumer affairs. These opportunities can be found in many settings including small business, large corporations, government, health care, educational institutions, and nonprofit organizations.

Careers

According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary by occupation. Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES OF THE MARKETING PROGRAM

Opportunities for Graduate Studies

The School of Business Administration offers a limited number of academically superior Bachelor of Science in Marketing candidates the opportunity to enroll in an integrated, continuous program of study leading to both the Bachelor of Science in Marketing and the Master of Business Administration.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Accreditation

The B.S. in Marketing offered by the School of Business Administration at Penn State Harrisburg, the Capital College, is accredited by AACSB International – The Association to Advance Collegiate Schools of Business.  AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education.  Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to over 1,600 member organizations and more than 800 accredited business schools worldwide.  AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders.

MORE INFORMATION ABOUT AACSB INTERNATIONAL

Contact

Harrisburg

SCHOOL OF BUSINESS ADMINISTRATION
Olmsted Building E355
Middletown, PA 17057
717-948-6139
cxs879@psu.edu

http://harrisburg.psu.edu/business-administration/marketing/bachelor-science-marketing

World Campus

SCHOOL OF BUSINESS ADMINISTRATION
Olmsted Building E355
Middletown, PA 17057
717-948-6139
k9x@psu.edu

https://www.worldcampus.psu.edu/degrees-and-certificates/penn-state-online-marketing-bachelors-degree/overview