Marketing Analytics Graduate Credit Certificate Program

Admission Requirements

Applicants apply for admission to the program via the Graduate School application for admission. Requirements listed here are in addition to Graduate Council policies listed under GCAC-300 Admissions Policies. International applicants may be required to satisfy an English proficiency requirement; see GCAC-305 Admission Requirements for International Students for more information.

Along with the submission of the online application and the nonrefundable application fee, the following is required:

  • Resume – Applicants must upload their current resume with the online application.
  • Statement of Purpose - Applicants must upload a statement describing how professional experience and goals align with the certificate.

GRE or GMAT test scores are NOT required.

Certificate Requirements

Requirements listed here are in addition to requirements listed in Graduate Council policy GCAC-212 Postbaccalaureate Credit Certificate Programs.

Required Courses
MKTG 811Driving Business Success with Marketing Analytics3
MKTG 812Evaluating Marketing Communications in the Digital World3
MKTG 813Data-Driven Customer Acquisition & Retention3
MKTG 814Analytics for Brand Management and Customer Experience3
Total Credits12


Graduate courses carry numbers from 500 to 699 and 800 to 899. Advanced undergraduate courses numbered between 400 and 499 may be used to meet some graduate degree requirements when taken by graduate students. Courses below the 400 level may not. A graduate student may register for or audit these courses in order to make up deficiencies or to fill in gaps in previous education but not to meet requirements for an advanced degree.

Learning Outcomes

  1. Communication Skills: Students will know how to formulate and articulate results, analysis, and strategic action plans individually and collaboratively in written, oral, or presentation form.
  2. Professional Skills and Problem Solving: Using relevant tools, analytic theories, and professional observations students will be able to conduct analyses that transform data into meaningful information.
  3. Integrative Understanding: Using marketing theory, students will understand how to apply data and analytics to brand management, consumer behavior, market profiling, digital communications, and the acquisition and retention of customers.


Campus World Campus
Graduate Program Head Chelsea C Hammond
Program Contact

Michelle Kristen Rockower
(814) 865-5290

Program Website View